What is a pop-up shop?
A
pop-up shop is a pop-up retail space in a venue only temporary — the space
could be a sample sale one day and office space the next day.
The trend involves “popping-up” one day, then disappearing anywhere from one
day to several weeks later. These shops, while small and temporary, can build
up interest by consumer exposure. Pop-up retail allows a company to create a
unique environment that engages their customers, as well as generates a feeling
of relevance and interactivity. They are often used by marketers starting out
in the retail business but do not have the finance to commit to an individual
shop with a long term lease.
Why are we supporting
this?
In Gippsland to buy locally made or grown produce you most
likely need to visit a weekend market to purchase such items. These markets are
usually only held during the finer months and on a monthly bases. So if you
wanted to buy a local gift for a special occasion you would have to plan up to
a month beforehand to make the purchase.
In Warragul there are limited places where you can buy
locally made or grown produce, so Teresa Mitchell of the Business Support
Centre thought the idea of offering space within the Business Support Centre
for Gippsland products would not only support the local artisans and
farmers but would also support the buy local campaign.
“I had read an article about pop-up shops being developed in
old warehouses to support designers wanting to display their wares to the
wholesale market and thought this could work for local market stallholders
looking for space to sell their products during the week,” said Teresa.
“The Business Support Centre was set up with coworking
office space but coworking retail would also fit within the Centre. There is
indoor and undercover space available and also a large outdoor space in the
private carpark.”
Pop-up shops will feature a diverse mix of exhibitors invited to display and sell their wares for one action-packed day per week. Space holders will be hand-picked to represent the best home-grown, handmade and home-baked products that Gippsland has to offer.
We will advertise and promote the Pop-up Market Days extensively throughout Gippsland and include the promotion of local artisans, innovators and business owners to the general public.
Space holders will require becoming a member of Coworx the
coworking space in Business Support Centre Warragul. This will give them public
liability coverage and use of the facilities.
Ring (03) 5623 3332 for further details or to make an
appointment to visit us at 34 Mason Street Warragul.
